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O2 London Brand Experience

Momentum supported the design development of three sculptural installations within the O2’s indoor street area to bring the brand to life. 

 

‘Concierge’ is a circular cable net structure supporting LED-lit polycarbonate spheres suspended from the O2’s cable net. Lightweight steel trusses were introduced to transfer loads, and deflections were addressed by using restraining cables.  

 

‘Create’ (insitu until 2012) was an 8m-high timber sculpture with a steelwork core and shallow below-ground foundations.

 

‘Chill’ (insitu until 2011) was an inflated structure fixed to a timber framed base. Small perforations in the membrane allowed the air inflation system to ventilate the space. 

 

Client . O2,  Anshutz Entertainment Group

Architect . Jordan Parnass Digital Architecture

 

 

 

© David Churchill

© David Churchill

 

© David Churchill

© David Churchill

© David Churchill

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